RevOps + GTM engineering firm

We build GTM systems for SaaS companies.

We design and automate the systems behind your revenue engine — from inbound and outbound to lead routing, CRM, pipeline management, forecasting, attribution and revenue reporting.

Using AI, automation and modern GTM tools to connect your data, processes and teams.

See What We Build ↓
Automate workflows•Route leads•Build pipeline•Forecast revenue•Connect data•Measure performance
The modern GTM stack is fragmented

Your revenue team shouldn't run on disconnected tools and manual processes.

Most companies have the tools they need. The problem is that those tools don't work together.

Leads live in one system. Prospecting happens somewhere else. CRM data is incomplete. Reps update fields manually. Marketing can't see what turns into revenue. Leadership builds forecasts in spreadsheets.

Pilot Revenue engineers the infrastructure connecting the entire revenue motion.

gtm_architecture.v1● live
Inbound
Marketing
Lead Capture
Enrichment
Qualification
Routing
Outbound
ICP
Account Sourcing
Contact Sourcing
Enrichment
Outreach
CRM
Pipeline
Revenue
System layer
CRM
Automation
AI
Analytics
Attribution
GTM Engineering

One GTM system. Built around how your company sells.

01

GTM Systems & Architecture

Design the infrastructure connecting your CRM, prospecting tools, marketing platforms, automation, AI, and reporting.

CRM architectureData modelsSystem integrationsLifecycle stagesGTM process design
02

Inbound & Lead Routing

Turn inbound demand into structured sales workflows.

Lead captureEnrichmentQualificationLead scoringTerritory routingRep assignmentSpeed-to-lead automation
How we build this in n8n →
03

Outbound Systems

Build scalable outbound infrastructure that helps reps find and engage the right accounts.

ICP developmentAccount sourcingContact enrichmentIntent signalsAI researchPersonalizationSequencesCRM synchronization
How we build this in n8n →
04

Pipeline Management

Create clean, measurable sales processes from first touch to closed revenue.

Opportunity stagesPipeline hygieneAutomated CRM updatesDeal alertsFollow-up workflowsSales activity tracking
05

Forecasting & Revenue Intelligence

Turn CRM activity into usable revenue intelligence.

Pipeline coverageWeighted pipelineForecast categoriesDeal velocityStage conversionWin ratesRevenue projections
06

Reporting & Dashboards

Give leadership one place to understand GTM performance.

Executive dashboardsSales dashboardsMarketing dashboardsRep performanceFunnel reportingCACLTVPipelineRevenue
From signal to revenue

We connect the entire GTM lifecycle.

Target Accounts
Data + Enrichment
Inbound / Outbound
Lead Qualification
Lead Routing
CRM
Pipeline
Closed Revenue
Reporting + Attribution
AI ResearchIntent SignalsLead ScoringAutomated RoutingCRM AutomationForecastingAttributionDashboards
The revenue operating system

From raw data to revenue decisions.

LAYER 04
Intelligence
PipelineForecastingAttributionCACLTVConversionRevenueExecutive dashboards
↑
LAYER 03
Automation
EnrichmentRoutingScoringSequencesCRM updatesAlertsAI agents
↑
LAYER 02
Systems
CRMSales engagementMarketingProspectingCall intelligenceData warehouse
↑
LAYER 01
Data
AccountsContactsIntentProduct usageMarketing activitySales activityRevenue
What GTM engineering looks like

Real systems. Real workflows.

Four connected systems that move from capturing demand to measuring revenue.

PROJECT 01

Inbound Qualification & Routing Engine

An automated inbound revenue system that captures leads, enriches account data, evaluates ICP fit, routes prospects to the correct sales owner, and keeps CRM data synchronized.

APIsWebhooksApolloCRMScoringRoutingError Handling
PROJECT 02

Outbound Prospecting & Signal Engine

An automated account intelligence system that discovers and enriches target accounts, evaluates ICP fit and buying signals, identifies the buying committee, scores personas and automatically prioritizes accounts for outbound.

ApolloEnrichmentIntentSignalsPrioritizationAutomation
PROJECT 03

AI Deal Intelligence Agent

An AI-powered deal intelligence system that analyzes sales conversations and CRM context to identify deal risks, recommend next-best actions and automatically structure actionable intelligence for the revenue team.

LLM APIsGongCRMDeal RiskNext-Best-ActionHuman Approval
PROJECT 04

Revenue Intelligence & Forecasting

A revenue intelligence system designed to combine pipeline quality, marketing attribution, forecasting, CAC, LTV and GTM performance metrics into a unified decision layer.

SQLData ModelingPipeline QAAttributionForecastingDashboards
Measure what moves revenue

Your GTM system should answer the questions leadership actually asks.

revenue_dashboard / example viewIllustrative layout · not client data
Revenue Performance
Q3 2026
Live data model
Pipeline Generated
$2.84M
▲ +18.4% vs prior quarter
Qualified Opportunities
86
▲ +12.7% vs prior quarter
Pipeline Coverage
3.4x
Target: 3.0x
Win Rate
28.6%
▲ +3.2 pts vs prior quarter
Average Deal Size
$31.8K
Sales Cycle
47 days
Lead → Opportunity
12.4%
Pipeline Velocity
$74.2K/day
Forecast vs Actual
Target$1.20M
Forecast$1.08M
Closed Won$842K
Gap to Target$358K

Forecast currently at 90% of quarterly target.

Pipeline by Stage
Total $2.84M
Qualified$1.05M
Discovery$720K
Evaluation$510K
Proposal$340K
Negotiation$220K
Revenue by Source
Closed Won $842K
Outbound$326K
Paid Search$214K
Organic$142K
Partners$96K
Other$64K
Funnel Conversion
Leads694
↓ 44.9%
Qualified312
↓ 27.6%
Opportunities86
↓ 29.1%
Closed Won25
Additional metrics
CAC
$6,420
LTV
$94,800
LTV : CAC
14.8x
Stage Conversion
27.6%
Rep Attainment
104%
Avg. Response Time
8 min

Illustrative GTM dataset showing how Pilot Revenue can structure revenue reporting. Not client results.

How we build

Audit. Architect. Build. Optimize.

01

Audit

Map the current GTM process, technology, data, workflows, and reporting.

02

Architect

Design the system architecture and define how data should move between tools and teams.

03

Build

Implement integrations, automations, workflows, dashboards, AI agents, and reporting.

04

Optimize

Monitor performance, improve workflows, remove bottlenecks, and continuously improve the GTM system.

Why Pilot Revenue

Built by someone who understands the revenue side — not just the software.

GTM Engineering sits at the intersection of sales, marketing, operations, data, and technology.

Pilot Revenue builds systems around how revenue teams actually prospect, sell, manage pipeline, forecast, and close business — then uses automation and AI to make those processes faster and more measurable.

Revenue First

Every workflow starts with the business outcome, not the tool.

Systems Thinking

We connect the entire revenue process instead of automating isolated tasks.

AI Native

AI is embedded into research, qualification, workflows, analysis, and decision support where it actually creates leverage.

Your GTM stack should operate like one system.

We'll map your current revenue process, identify bottlenecks, and show you where better systems, automation, AI, and reporting can improve performance.

Or email info@pilotrevenue.com directly.