Outbound systems for SaaS sales teams
We build the outbound infrastructure that finds the right accounts, enriches the right contacts, scores buying signals and sends prioritized accounts into sequences, with the CRM kept in sync throughout.
What we build
We build every layer of outbound, from defining your ICP to syncing sequence activity back to the CRM.
- 01
ICP definition
Firmographic, technographic and persona criteria that define who to target
- 02
Account sourcing
Automated account lists built from your ICP criteria
- 03
Contact enrichment
Verified contacts and company context for each target account
- 04
Intent and buying signals
Hiring, funding and technology changes scored for timing
- 05
AI research and personalization
AI drafted research and messaging, with human review before anything sends
- 06
Sequence setup
Prioritized accounts routed into the right sequences
- 07
CRM synchronization
Accounts, contacts and activity kept in sync with the CRM
Manual vs systemized outbound
A systemized approach replaces manual list work and guesswork with automated sourcing, scored signals and automatic CRM sync.
| Manual outbound | Systemized outbound | |
|---|---|---|
| List building | Manual exports | Automated sourcing |
| Prioritization | Rep judgment | Scored signals |
| CRM data | Manual logging | Automatic sync |
Example: Outbound Prospecting & Signal Engine
We built the Outbound Prospecting & Signal Engine to enrich target accounts and score each one on ICP fit, buying signals and persona fit. The workflow then sorts accounts into priority tiers and drafts personalized messaging for review before anything reaches a sequence.
See the full systemRelated services
We build inbound routing and n8n automation on the same CRM foundation as outbound.
Outbound systems FAQ
We build the outbound system, choose data providers to fit your ICP, and score signals that show when an account may be ready to buy.
Do you run outbound campaigns for us?
No. We build the system and your team runs it.
Which data providers do you use?
Apollo, Clay, ZoomInfo and LinkedIn Sales Navigator, chosen to fit your ICP and budget.
What is a buying signal?
An event suggesting an account may be ready to buy, such as hiring for a relevant role, funding, or a technology change.
Start with a GTM Audit.
We review your ICP, data sources and CRM to define the outbound system your team needs.