Apollo integration with HubSpot and Salesforce
We connect Apollo to your CRM so enriched contacts, accounts and sequence activity sync cleanly, without duplicates, field conflicts or overwritten data. We agree those rules field by field before any data moves.
Common integration problems
These four problems all trace back to the same gap: no defined rules for what Apollo is allowed to write to the CRM.
- 01
Duplicate records
The same contact exists twice because Apollo and the CRM each created a record for it
- 02
Apollo overwriting CRM fields
Enrichment writes over values your team set, with no rule for which system wins
- 03
Unmapped fields
Data that never reaches the CRM because no CRM field is mapped to receive it
- 04
Sequence activity not logging
Emails and calls sent in Apollo that never appear on the CRM record
What we set up
We define what moves, where it lands, and which system wins on each field, then build the sync around those rules.
- 01
Field mapping
Each Apollo field mapped to a specific CRM field, so only the values you intend are written
- 02
Sync direction and overwrite rules
Field-level rules for which system wins, and whether updates flow one way or both
- 03
Deduplication
Matching on email, domain or company so an existing record is updated rather than duplicated
- 04
Enrichment triggers
Enrichment run on defined events, such as a new lead arriving or an account entering a stage
- 05
n8n for custom logic
n8n handles the logic the native sync can't, such as scoring, routing and alerts between Apollo and the CRM
Related services
Apollo usually sits inside a wider outbound system, and next to Clay when both are in the stack.
Apollo integration FAQ
These are the questions we answer most often before an Apollo integration starts.
Why does Apollo create duplicate CRM records?
Duplicates can appear when records enter through several tools without consistent matching rules. We review email and account matching, existing duplicates and sync settings before enabling updates.
Will Apollo overwrite our CRM data?
Only if the sync settings allow it. We set field-level rules for which system wins.
Why are Apollo fields or sequence activities missing from the CRM?
Check field mappings, supported activity types, sync settings and integration permissions first. We test a contact and its activity in both systems to locate the gap before changing the sync.
When should we use n8n instead of the native sync?
When you need custom logic, such as scoring or routing, between Apollo and the CRM.
Start with a GTM Audit.
We review your Apollo and CRM setup, then agree the sync rules your data needs.