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Project 04 · Revenue Data EngineeringIn Development

Revenue Intelligence & Forecasting

Validate → Attribute → Analyze → Forecast

A revenue intelligence system designed to combine pipeline quality, marketing attribution, forecasting, CAC, LTV and GTM performance metrics into a unified decision layer.

SQLData ModelingPipeline QAAttributionForecastingDashboards

Business Question

The GTM Question

"How do GTM leaders turn fragmented pipeline, marketing and customer data into reliable revenue decisions?"

Architecture Preview

CRM Data
Marketing Data
Customer Data
↓
Data Transformation
↓
Pipeline QA
↓
Attribution
↓
Forecasting
↓
CAC / LTV
↓
Revenue Dashboard

Tech Stack

SQLHubSpot / SalesforceGoogle SheetsLookern8nJavaScriptMarketing Data

Technical Skills Demonstrated

SQLData ModelingPipeline AnalyticsForecastingAttributionCACLTVLTV:CACKPI DesignRevenue Dashboards

Status

In DevelopmentSystem in development · full case study will be published once it is built