GTM Engineering Portfolio
I build the technical systems behind modern GTM teams.
Four connected systems covering the GTM lifecycle, from the first lead or target account through closed revenue and forecasting.
AutomationAPIsCRM architectureData enrichmentLead routingOutbound systemsIntent and buying signalsAI / LLM workflowsSales intelligenceRevenue operationsSQLData modelingRevenue analyticsForecastingBI / dashboards
01 · Workflow EngineeringProduction Workflow
Capture & Respond
Inbound qualification, routing and speed-to-lead
Inbound Qualification & Routing Engine
APIs • Webhooks • Apollo • CRM • Scoring • Routing • Error Handling
Capture, enrich, score, and route inbound demand automatically.
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02 · Data + Signal EngineeringComplete
Discover & Prioritize
Outbound prospecting, buying signals and account prioritization
Outbound Prospecting & Signal Engine
Apollo • Enrichment • Intent • Signals • Prioritization • Automation
Identify the right accounts, detect buying signals, and prioritize outbound activity.
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03 · AI EngineeringIn Development
Analyze & Act
AI deal intelligence, next-best-action, CRM automation and follow-up
AI Deal Intelligence Agent
LLM APIs • Gong • CRM • Deal Risk • Next-Best-Action • Human Approval
Turn sales conversations into approved CRM updates, follow-ups and tasks.
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04 · Revenue Data EngineeringIn Development
Measure & Forecast
Pipeline QA, attribution, revenue intelligence and forecasting
Revenue Intelligence & Forecasting
SQL • Data Modeling • Pipeline QA • Attribution • Forecasting • Dashboards
Transform GTM data into reliable pipeline visibility, forecasting, and revenue insights.
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Building the GTM System End-to-End
Each project is one layer of the same revenue stack.
Demand
Project 01 · 02
InboundOutbound
↓
Qualification
Project 01 · 02
EnrichmentSignalsScoringPrioritization
↓
Sales Execution
Project 01 · 03
CRMPipelineSales Conversations
↓
AI Intelligence
Project 03
Deal AnalysisRisk DetectionNext-Best-Action
↓
Revenue Intelligence
Project 04
Pipeline QASQLAttributionForecastingDashboards
From workflows to revenue data
Each system builds on the one before it, adding a new technical discipline.
Project 01
Workflow Engineering
APIs→Webhooks→CRM→Routing
Project 02
Data + Signal Engineering
Prospecting→Enrichment→Signals→Prioritization
Project 03
AI Engineering
Transcripts→CRM Context→LLM→Next-Best-Action→Approval→Execution
Project 04
Revenue Data Engineering
CRM Data→Validation→SQL→Attribution→Forecasting→BI