Your ads are optimizing for leads. Your business runs on revenue.
We connect your ad spend to closed-won deals — so Google and Meta stop chasing form-fills and start finding customers. Most teams find 10–20% of ad budget going to campaigns that close nobody.
You're paying to attract people who never buy.
Form-fills aren't customers
Most platforms optimize for whatever you tell them. Tell them 'leads' and you get leads — not buyers.
Your dashboard lies by omission
Cost-per-lead looks great. Cost-per-closed-deal tells a different story your reports don't show.
Budget bleeds quietly
10–20% of spend typically flows to campaigns and audiences that generate leads but zero revenue.
We make your ad platforms optimize for revenue.
Capture
Track the click ID (gclid, fbclid) on every lead so each contact is traceable back to the exact ad and audience.
Match
Connect your CRM and match closed-won deals back to the original ad spend that produced them.
Feed
Push real revenue events back into Google and Meta so their algorithms optimize for buyers, not form-fills.
Prove
A live dashboard of true cost-per-closed-deal by channel, campaign, and audience — finally.
Cost-per-lead is vanity. Cost-per-closed-deal is the truth.
Most reporting tools tell you how cheaply you can buy a form-fill. We tell you how much it actually costs to acquire a paying customer — and feed that back to your ad platforms so they get smarter every week.
| Capability | Typical reporting tools | Pilot Revenue |
|---|---|---|
| Cost-per-lead reporting | ||
| Feeds real revenue back to ad platforms | ||
| Optimizes toward actual buyers | ||
| Cost-per-closed-deal by channel | ||
| CRM-connected attribution |
Start with a free audit. See the waste before you commit.
We analyze your ad spend against your closed-won revenue and show you exactly where the money leaks — which campaigns, which audiences, which channels are generating leads but zero customers. No cost, no obligation.
Stop paying for leads. Start paying for customers.
Or email info@pilotrevenue.com directly.