You know your cost per lead. Do you know your cost per closed deal?
We connect your ad spend to closed-won revenue in your CRM, then feed that revenue back into Google and Meta so they stop buying form-fills and start finding buyers.
No long-term contract. Works with your existing CRM and ad accounts.
of ad budget typically flows to campaigns that close nobody
typical B2B sales cycle that platform reporting never sees
true cost per closed deal by channel, campaign and audience
You are paying to attract people who never buy.
Form-fills are not customers
Platforms optimize for whatever you report. Report leads and you get leads, not buyers.
Your dashboard lies by omission
Cost per lead looks great. Cost per closed deal tells a very different story.
Budget bleeds quietly
Campaigns and audiences that never produce revenue keep getting funded month after month.
Four steps to make your ad platforms optimize for revenue.
Capture
Track the click ID (gclid, fbclid, msclkid) on every lead so each contact traces back to the exact ad and audience.
Match
Connect your CRM and match closed-won deals back to the ad spend that produced them.
Feed
Push offline conversion and revenue events back into Google and Meta so bidding optimizes for buyers.
Prove
A live dashboard of true cost per closed deal by channel, campaign and audience.
Cost per lead is vanity. Cost per closed deal is the truth.
Most reporting tools tell you how cheaply you can buy a form-fill. We tell you what it actually costs to acquire a paying customer, and feed that back so the platforms get smarter every week.
No rip and replace. We plug into what you already run.
CRM & pipeline
Ad platforms
Reporting & automation
See a sample revenue leak audit.
A redacted example of what we send back: spend by campaign, leads versus closed deals, true cost per customer, and the three fastest fixes.
Questions we get before the audit.
No. We work with your existing CRM. We add click ID capture on your forms and map your closed-won stage so revenue can be matched back to spend.
Stop paying for leads. Start paying for customers.
Book a free revenue leak audit and see exactly where your ad budget stops turning into revenue.
Or email info@pilotrevenue.com directly.